Royal Philips today launched its “Buy Original” campaign in Nigeria
Philips wants to put consumers in a position that they are confident that they are purchasing an original Philips product.
According to local media reports the Standards Organization of Nigeria stated that in 2011, about 85 percent of goods in circulation in Nigeria were substandard and counterfeit. As of 2014, the level has gone down to 40 percent (in certain industries) which still implies that out of every 10 products, four are counterfeit.
