#BBB NEWS| WATCH: Kendrick Lamar Shares A Part Of His Childhood In Reebok’s ‘Perfect Split’ Campaign [PHOTO/VIDEO]

The ever-influential Kendrick Lamar has shared a piece of his childhood for the new Reebok Classic campaign, Perfect Split. K. Dot is shown in a new viral video talking about the impact of the Reebok brand in his life.

Reebok sought to tie together Kendrick Lamar’s “split personality,” his raw, unfiltered artistry juxtaposed with the performer the world sees — and the “Perfect Split” leather of the shoe’s rubber outsole.