That awesome moment when your hustle matches your results. After a relentless string of promoting his final album, Black Rose, Tyrese has officially scored his first No. 1 on the Billboard 200. A feat 17 years in the making, the singer/actor’s independent release on his own Voltron Recordz label moved 81,000 copies in its first week. But it was not without a considerable effort on his own part.
Tyrese had the Internet buzzing last week when he took to the street of NYC to urge potential consumers to support his latest effort.
From the subway to the bus – where he reenacted his 1994 Coca-Cola commercial – the R&B crooner stopped at nothing to put the masses on to Black Rose, which includes the single “Shame” featuring Jennifer Hudson. Taking to
Instagram in celebration, Tyrese dubbed his project “the album that saved R&B.”