Owuor, best known as Macklemore’s trumpeter, took time off his schedule during the Coke Studio Africa production to mentor the young bloggers for the “Billion Reasons to Believe” campaign. He said, “Whoever works the most – wins the most. Take things and create something out of it – that’s the Kenyan spirit. Full of potential, opportunity and great resource – that is what I call the African mind.”
Arunga added that possibilities are limitless, as he inspired the bloggers with his story of making it big. From a small town in Kisumu, he made his way to the USA to pursue further education and a career in music. “There are so many writers in Nairobi who are intellectually stimulated, it’s important to use your entrepreneurial skills additionally. It’s till untapped.”
He further advised the bloggers, who were visiting Coke Studio Africa studios as part of their training stint as upcoming bloggers.
He talked to them about making friends with American rapper Macklemore while still studying in school, and how the two shared dreams of making music for the world to hear. They have since recorded albums, toured the world and won four Grammies at the 56th annual Grammy Awards, among feats.
The CEO of Arunga Music LLC is also the music director of One Vibe Africa’s Madaraka Festival and directs/writes music with Macklemore. On the new season of Coke Studio Africa, Owuor is working as a producer. He will be working with Victoria Kimani (Kenya) and Alikiba (Tanzania) for their mash-ups.
Coca – Cola Central, East and West Africa launched the Billion Reasons to Believe campaign to inspire the lives of youth across Africa and to empowering them to follow their dreams and to share their success stories and the journey in order to inspire others.
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