It was billed as the epic event of the year; a ridiculously lofty title that even within the razzle dazzle showbiz universe we live in can come off as pure, eye rolling hype.
But even if Tuesday’s (October 20) buzz-heavy, star-studded Tidal X concert at Brooklyn’s Barclay Center—headlined by Jay Z and Beyonce, and backed up by the roaring likes of Nicki Minaj, Rick Ross, Meek Mill, French Montana, Usher, Nick Jonas, Nas, and Lil Wayne—didn’t have extended set lists by these music mavens (all did one or two songs, yet the consensus is the head-banging, hair whipping Queen Bey stole the show), the sheer star power of it all was still impressive.
Yet for the thousands of fans who were a part of the fast-paced festivities, a chest-beating statement to celebrate 1 million subscribers of the Jay Z owned streaming music service Tidal, the nonprofit charity show featured an omnipresent brand throughout the main stage of the arena home of the NBA’s Brooklyn Nets as well as behind-the-scenes: D’USSE cognac. Of course, this was by no means some ham-fisted advertising ploy.