This couldn’t be a better fit for the legendary rapper who is a huge Ghostbusters fan himself. “What kid doesn’t get inspired or intrigued by ghost stories?,” Nas questioned on the promotional video for the clothing campaign in partnership with HYPEBEAST. “Ghostbusters is every fun thing you can think of when it comes to the imagination when you think of supernatural or paranormal activity.”
Essentially, the anchor brand for this partnership is Nas’ HSTRY brand which its theme is his experience growing up in the 80’s and 90’s. Nas x Ghostbuster is also teaming up with six other brands including: New Era (hats), FILA (footwear), Monster (for headphones), Italia Independent (for eyewear) and Tokyobike (for bikes).