Reebok sought to tie together Kendrick Lamar’s “split personality,” his raw, unfiltered artistry juxtaposed with the performer the world sees — and the “Perfect Split” leather of the shoe’s rubber outsole.
As his “Untitled 07 | 2014 – 2016″ plays in the background, Lamar describes Reebok Classic as his first introduction to the timeless footwear. He also comments on it’s contribution to hip hop culture.
“It’s only right that I wore them Reebok Classics then,” he said. “I’ve still remained that classic guy, and that’s the reason why I’m wearing the shoes now.”
Check out the full video below:
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