But the whole family have got in on the act now.
Khloe, Kourtney and Kylie enjoyed a toning session together as they posed up in the eye-wateringly tight matching waist trainers today.
As Kylie takes the lead with the phone, Khloe is seen pouting her heart out, while Kourtney looks fairly glum in the middle with a cap on.
Khloe captioned it: "Sisters who waist train together stay fit together!! my girl @waistgangsociety @premadonna87 is having a bomb a** holiday sale just in time for the holidays!! www.whatsawaist.com get your shaper before the holiday shapers are sold out! #WaistGang."
We're missing Kendall and Kim but no doubt they won't be far behind.
Kim and Khloe's pal Premadonna - who owns Waist Gang Society - spoke out in March to claim Kim loves to "emphasise" her bum. Well, duh.
She told Grazia: "Kim uses the trainer to lose weight but also to maintain her shape.
"It slims the waist which emphasises the bottom too. She's obsessed with it."
According to Premaddona, Kim can expect to lose up to two inches a week if she wears the garment for six hours a day.
She explained: "The waist trainers are made from a combination of Lycra, spandex and latex and they work by pulling you in around the middle.
"The material makes you sweat more around your waist - meaning you lose inches in that specific area. It gives you that hourglass shape."
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