The launch event which took place recently was witnessed by business executives and media persons.
In his welcome address at the event, the Deputy Managing Director of Artee Group Mr Prakash Keswani expressed his pleasure at the successful launch of its three leading fashion brands – Babyshop, Splash and Lifestyle in Nigeria.
This Combo store is one of its kind in Nigeria where the three brands are housed under a single roof. Each of these brands – Babyshop, Splash and Lifestyle has different product offerings and caters to a distinct consumer group.
According to him, Babyshop caters to Mothers and to be Moms with fashion clothing, baby basic items, nursery items and toys. The brand houses Products which cater to 0 – 16 age group.
Splash is a contemporary fashion apparels and accessories brand, focusing at the youth and the young at heart. The fashion clothing ranges from youth, smart casuals, formals as well as active wear and accessories. Anyone from the age of 18 onwards can fulfill their fashion clothing and accessories needs at Splash.
Lifestyle offers all the luxury one may desire for their homes such as home decor and home furnishings, bath décor and accessories, home and office fragrances as well as gift items, teen accessories and SPA items to name a few. Lifestyle focuses on the modern day women and helps her set up the dream home.
Artee Group also announced the launch of its loyalty program under the name of “Club Privilege” for Babyshop, Splash and Lifestyle customers in Nigeria. Speaking at the launch, company spokesperson, Mr. John Goldsmith said “Club Privilege Loyalty Programme is an exciting reward programme and our way of saying thank you to our loyal customers. As a member, you will earn points with every purchase at Babyshop, Lifestyle and Splash. The accumulated reward points can be used to make purchase from the store” he said.
Also as a way of incentivizing customers, the company announced an inaugural offer of 10 percent off on every product bought at any of the three brands. The price promotion will last till January 31, 2016. He called on shoppers to take advantage of the inaugural promotion.
Some of the guests at the event expressed delight at the arrival of the brands saying it will afford them the opportunity to get all their class leading fashion apparels, home decors and baby items in this store which is truly world class.
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